ZujuGP is a new digital community centred on football, led by the son of a mysterious Singaporean billionaire Peter Lim and using worldwide superstar Cristiano Ronaldo as its face.
The venture seeks to tie communication and commerce, enabling fans to watch games virtually, pick up merchandise, interact with players and bet on games. It also aims to fashion itself into a platform on which club owners, agents and scouts can meet to discover and recruit footballing talent, according to a Bloomberg report.
The Portuguese player has used the hashtag #WritingTheFutureOfFootball to promote ZujuGP’s website on social media.
Bloomberg
Meta Inc CEO Mark Zuckerberg shared his vision of the metaverse with his staff in late June, stating that the business aimed to go beyond a network of social media programmes in search of a linked collection of experiences.
