The digital environment, dubbed “NIKELAND,” allows gamers to customise their avatars with exclusive Nike merchandise and is open to the public on Roblox.
On the platform, visitors may play “Tag,” “The Floor Is Lava,” and “Dodgeball,” among other activities, while developers can create their mini-games using interactive sports materials.
According to Strategy Analytics, the worldwide metaverse market is predicted to reach $6.16 billion in 2021 and $41.62 billion by 2026.
“Nike created this bespoke world with the backdrop of its world headquarters and inside Roblox’s immersive 3D space, building on its goal to turn sport and play into a lifestyle,”
The Sportswear
On NIKELAND, visitors can use the accelerometers in their mobile devices to transfer offline movement to online play, allowing real-life movement in the digital space.
