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Effective brand management can help make a solid and recognisable brand essence that resonates with customers, employees, and other stakeholders.
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The $30 billion merger between Omnicom Group and Interpublic Group (IPG) represents a bold step toward reshaping the advertising industry. While the focus often...
Effective brand management can help make a solid and recognisable brand essence that resonates with customers, employees, and other stakeholders.
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