According to Meredes-Google Partnership – Mercedes-Benz plans to bring branded navigation into its cars using the Google Maps platform’s new geodata and navigation features.
The partnership will enable Mercedes-Benz to create a driving experience that combines the trustworthy, trusted information of Google Maps with its luxury brand and feel.
The two companies have decided to explore further collaboration via the cloud. Today, Mercedes-Benz will give customers access to new features such as location details powered by Google.
The collaboration will give the luxury automaker access to Google’s leading geospatial services, including detailed location information, real-time and predictive traffic information, and automatic rerouting. By incorporating these features into the upcoming Mercedes-Benz Operating System (MB.OS), customers will enjoy a superior navigation experience with ease of use and graphics on the vehicle’s high-definition screen.
To enhance the user experience, both companies have introduced the YouTube app into Mercedes-Benz infotainment systems. In addition, Mercedes- Benz uses data from Google Maps to enable driver assistance features such as crosswalks, roundabouts and automatic speed adjustments before curves.
According to Ola Källenius, Chief Executive Officer, Mercedes-Benz – “We invite only the very best partners to enhance our operating system and to add to the Mercedes-Benz customer experience. Google has been a leader in maps and navigation for many years. With our strategic partnership, we are excited to create unique services and elevate the level of convenience for our customers. It will be deeply integrated within our signature Mercedes-Benz user interface and fully connected to relevant vehicle functions like the state-of-charge.”
Sundar Pichai, Chief Executive Officer of Google and Alphabet, says – “Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud, and YouTube to help create new experiences for drivers. In addition to enabling Mercedes-Benz to design a customized navigation interface, we’ll provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience.”
Source Mercedes-Benz
