Walmart and Yahoo are bracing for the holiday season. Before the holidays,
the online services business partnered with the retail behemoth to provide
customers with a slew of new shoppable experiences, digital activations, and
gift suggestions.
The combined ‘Holiday with Heart’ campaign includes several significant
efforts to provide customers with fresh inspiration and discovery
possibilities, incentivise sales with special offers, simplify the e-commerce
purchasing experience, and provide new engaging content.
Michael Baker, a retail analyst for D.A. Davidson, said Walmart is still positioned well for the season because it is more likely to have items or good substitutes available for customers.
The collaborative campaign is being unwrapped.
The first of these projects is “Play for Joy,” an Instagram augmented reality (AR) game that seeks to replicate the experience of playing a claw arcade gaming machine. Before the timer runs out, players aim to acquire as many Walmart virtual presents as possible — and each gift is unique. The game’s goal is to encourage Instagram users to explore new products.
Then there’s a new add-to-cart feature that tries to make your purchasing experience more accessible. Customers may add numerous Walmart goods highlighted in Yahoo Life content straight to their Walmart shopping basket for a faster checkout experience, thanks to a new proprietary API established by Yahoo.
